I had the opportunity to help design an identity for the Berkshire Flyer, a new weekend train service between New York City and the Berkshires. It leverages a responsive logo mark built to adapt to seasonal promotions and other occasions, speaking to the momentum of the region and the train itself. The broader campaign rallies behind the Berkshires as more than a destination — a focal point for an audience that values new, impactful experiences.

SERVICES: BRAND IDENTITY, LOGO DESIGN, ILLUSTRATION

CREDITS: BRIGADE