Played a key role in managing, designing, and launching SVEDKA's first-ever vodka brand extension, SVEDKA Rosé. This involved collaborating across multiple teams to develop the product’s unique positioning, branding, and marketing strategy, while ensuring alignment with the overarching SVEDKA brand identity. Contributed to every phase of the project, from concept ideation to product development, packaging design, and final go-to-market execution. Successfully introduced a new, innovative offering to the market, helping to expand SVEDKA's product portfolio and capture new consumer segments in the competitive vodka category.

SERVICES: PACKAGING DESIGN, POINT OF SALE

CREDITS: BRIGADE