Several careful production techniques support a design that’s able to break through a busy retail environment. A sharp die-cut in the box forms the mouth’s opening, creating the illusion of dripping fangs overlaying the SVEDKA bottle. A high gloss printing technique make the blood and mouth appear raised on the box and liquid-esque. In contrast, matte white teeth and debossed logos cut through the blood and provide prominent placement for SVEDKA branding on the packaging.

SERVICES: PACKAGING, ILLUSTRATION, POINT OF SALE, PRODUCTION