Brand identity and packaging re-design for Sun Drop, transitioning from its retro paisley patterns to a bold, contemporary aesthetic that captures the essence of a vibrant Southern brand. The new design will spotlight its signature bold flavor and high caffeine kick, infusing the visuals with energy and excitement. While honoring its loyal fan base, the updated look will aim to captivate younger audiences through dynamic, modern design elements that celebrate Sun Drop’s Southern roots in a fresh, innovative way.

SERVICES: BRANDING, PACKAGING DESIGN

CREDITS: LIQUID SUNSHINE | KEURIG DR PEPPER