Inovabed designs and manufactures modern, space-saving wall beds and furniture for homes and commercial properties.

I was tasked with introducing a brand refresh for Inovabed, revitalizing its identity with a contemporary approach while preserving its core values of craftsmanship and quality. This update will feature sleek, modern designs that align with current interior decor trends, ensuring the brand remains relevant and appealing to a diverse audience.

The angled “V” symbolizes movement and innovation, subtly referencing their bed, sofa or table options. The products' innovative mechanics facilitate seamless motion, providing customers with an easy and intuitive experience.

The refreshed branding is both timeless and unique, ensuring it retains the loyalty of its existing consumer base while also appealing to new customers.

SERVICES: BRAND RE-FRESH

CREDITS: L&P | WP Strategic Holdings