Played a key role in the successful launch of the Dr Pepper (Hot-Take LTO) an exclusive flavor only available to Pepper Perk members.

Our primary objective was twofold: first, to boost Pepper Perk sign-ups, and second, to immerse ourselves in the cultural conversation with a flavor so captivating it practically begged for PR attention. Simultaneously, we aimed to deepen brand engagement, cultivate brand affection, and strengthen brand affinity among our audience.

With the new special release, Dr Pepper Hot Take invites fans to bring a little heat to the conversation. As John Alvarado, SVP of Dr Pepper Brand Marketing said, “Dr Pepper is taking bold flavor steps with the launch of Dr Pepper Hot Take and it is a testament to our commitment to bringing fans sensational new products. Every year, we celebrate college football fandom and the new flavor is a ‘hot take’ on the well-loved tradition of sport and spice.”

SERVICES: PACKAGING DESIGN, PRODUCTION, ACTIVATION

CREDITS: LIQUID SUNSHINE | KEURIG DR PEPPER