PROBLEM
REALM entered a crowded water category where most brands looked and sounded the same. Purity and quality were expected, so the challenge was creating a brand that felt more premium, distinctive, and elevated beyond the category standard.

SOLUTION
Developed a premium brand and packaging system that positioned REALM as more than bottled water, but as a modern lifestyle brand. Through a refined identity, sculptural glass packaging, and a visual language inspired by water itself, the brand was designed to feel elevated, timeless, and instantly recognizable across packaging, retail, digital, and brand experiences.

SERVICES: BRAND IDENTITY, PACKAGING DESIGN, ART DIRECTION, VISUAL SYSTEM DEVELOPMENT, CAMPAIGN AND DIGITAL DESIGN

CREDITS: WPS | L&P | PE | THOMAS DRAGONETTE